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No Boom but Bust? – What will the future for Q-commerce look like?

by Manuela Bitterlich, Dr. Marcus Cieleback, Andreas Hatzimichail

reading time: 10 minutes

Urbanisation, busy lifestyles, aging populations, and smaller households have led to an increase of convenience and efficiency in e-commerce delivery in the past decades disrupting high street retailing in a way never seen bevor. The COVID-19 pandemic accelerated this massive shift of customer behavior and the share of e-commerce in total retail sales increased significantly. Within the food retail sector many delivery service start-ups took the chance to jump on the bandwagon, fuelledby ever growing investor capital. A bunch of food-delivery operators popped-up in different European cities to conquer the market. But still the online share in the food retail market is very low compared to the discretionary retail sector, making the business highly competitive.

Will q-commerce, as quick food delivery is often called, become the new star or was it just a flash in the pan?

Table of contents:

About the authors

Dr. Marcus Cieleback
Chief Urban Economist

Marcus focuses on risk-return based analysis and comparison of European and global real estate markets. He also develops forecasting models for commercial and residential markets facilitating the development of individual investment strategies where particular focus is given to the institutional framework of markets. Prior to joining PATRIZIA, Marcus worked for Eurohypo AG as Head of Research and for MEAG where he developed real estate investment strategies and worked on property transactions.
Marcus is a frequent speaker at international conferences, a lecturer at domestic and international universities and a member of the German Society of Property Researchers. Marcus was also a member of the INREV research Committee and is currently member of the Training & Education committee of INREV as well as the ULI European Residential Council.
Marcus holds a Ph.D. in Real Estate Finance from the University of Bayreuth. Marcus studied Economics at the University of Freiburg and London School of Economics.

Manuela Bitterlich
Associate, Investment Strategy and Research

Manuela is an Associate in the Investment Strategy and Research team at PATRIZIA, supporting mainly the DACH team with analytical material on the real estate markets. In her role she contributes to fund and transaction strategies as well as client events and publications. In addition she is part of strategy team behind PATRIZIA’S Living Cities Index. She is also involved in producing PATRIZIA’s ‘House View’, a bi-annual research-led project that is used as a guide on investment themes by fund management and transactions, with a focus on the living sectors and retail.
Before joining PATRIZIA, Manuela worked as a Statistician for a research agency in the media sector. Here she was responsible for the statistical analysis of media surveys including multivariate analysis tools like regression, cluster and factor analysis.
Manuela holds a Bachelor of Science in Statistics and a Master of Science in Statistics in Social and Economic Studies from the LMU Munich.

Andreas Hatzimichail
Associate, Investment Strategy and Research

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